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Pfizer Replaces Robitussin’s Orangutan Commercial with CGI
November 8, 2010
As many of you may know, Robitussin recently aired two commercials starring Suryia, a young orangutan “actor.” Pfizer, Robitussin’s parent company, listened to great ape advocates regarding the treatment of apes in entertainment. The company chose to remove the scenes featuring Suryia and instead replace him with a computer-generated chimpanzee.
Thank you to all our supporters that contacted Pfizer with their concerns about this marketing campaign! Go here to see Pfizer’s new and progressive commercial. Click on the video link on the right of the page.
The CGI in the new commercial shows that live apes do not need to be exploited for entertainment purposes. Pfizer has made the compassionate pledge to never exploit primates in any of their commercials again.
You may remember that earlier this year Dodge chose to alter a commercial with a chimpanzee “actor” as well. Using alternative marketing images rather than live animals is a growing trend in the advertising community, and we hope that Pfizer has helped set an example for other corporations.
This development would not have been accomplished without a growing public awareness of the inherent cruelty involved in using apes for entertainment purposes. We want to thank you for your involvement in this movement – your efforts are essential in creating a voice for abused and exploited apes. Please share this exciting news with your friends, and continue to spread the word about the issues surrounding primates in entertainment. You can make a difference!
Also take a look at PETA’s press release regarding this campaign.