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BODUM Shows There's No Need to Exploit Chimpanzees
June 30, 2010
We are pleased to announce that BODUM® products has released a new commercial with a computer generated chimpanzee – not a live chimpanzee “actor.” The graphics are incredible and show that live great apes do not need to be exploited for our entertainment or advertising purposes.
If you have not seen the advertisement, it can be viewed on YouTube here: http://www.youtube.com/watch?v=UGei3iQH_h4
We would like to thank BODUM® for using a computer generated (CG) chimpanzee rather than a live ape in this recent promotion. You can help send a letter to the company in appreciation of their efforts to avoid chimpanzee exploitation.
Please send your thank you e-mails to:
info@bodumusa.com
If you use Outlook, clicking on the email link above will create a pre-written email for you.
If you would like to mail a letter, use this address (please note international mailing rates will apply):
Jorgen Bodum
Bodum
144 Avenue Charles De Gaulle
Neuilly Sur Seine, Hauts De Seine 92200
France
SampleThank You Letter/Email
[Date]
Dear BODUM,
I am writing to express my appreciation for BODUM’s decision to use a computer generated chimpanzee character rather than exploiting a live chimpanzee “actor.” Chimpanzees do not belong in advertisements and shouldn’t be forced to perform for our entertainment. I was so happy to see that BODUM used a CG chimpanzee in this ad campaign, and I hope other companies will follow your example.
Thank you again!
Sincerely,
[Your name]
[Your city & state]
*If you send an email, please BCC Primate Patrol at PrimatePatrol@ChimpSanctuaryNW.org for tracking purposes.